DigiMark (Digital Marketing for Art VET Trainers), a collaborative initiative coordinated by L4Y in partnership with Manisa Soma Bilim ve Sanat Merkezi and ArtWN, is dedicated to empowering young artists and VET trainees with essential digital competencies, aligning with the growing digitalisation of the European art sector. By fostering digital readiness and resilience, DigiMark aims to enhance adaptability and also equip learners with the skills needed to thrive in the evolving digital landscape. Through innovative digital pedagogy and expertise in digital tools, this project bridges the gap between education and market demands, supporting inclusivity and accessibility in digital vocational training. DigiMark is a forward-thinking initiative that aligns education with the needs of Europe’s art and also education sectors, ensuring that young artists remain competitive in the digital age. Meanwhile, you can click here for more project information.
Project Card
- Project Title: Digital Marketing and AI Tools for Art VET Trainers
- Project Acronym: DigiMark
- Website: https://digitalmarketingforartists.com/
- Erasmus Webpage: –
- Project Reference: 2023-2-DE02-KA210-VET-000174983
- Key Action: Partnerships for cooperation and exchanges of practices
- Action Type: KA210-VET – Small-scale partnerships in vocational education and training
- Duration: 01/08/2024 – 31/01/2026
Digital Marketing for Art VET Trainers: Objectives
The DigiMark project aims to develop an innovative methodology empowering young artists, including VET trainees and students. This idea is to adapt to online digital marketing to promote and sell their art. The project aims to equip young artists with digital marketing skills and align vocational education with market needs. It also focuses on training in AI tools and enhancing their understanding of digital marketing strategies and regulations across countries.
Activities
The DigiMark project is structured around four main activities: Project Management to ensure smooth coordination, Curriculum Development to equip young artists with digital marketing skills, Content Creation and Community Channel to foster knowledge sharing, and also Dissemination to promote the project’s outcomes to a broader audience. These activities are integral to achieving the project’s goals and significantly impacting young artists.
Results
The DigiMark project aims to achieve the following results: train 45 young artists, conduct webinars for 30 more, organize a contest, build a thriving community, produce 18 SEO-friendly blog posts, conduct pilot testing, develop a comprehensive guideline, and create a detailed map of digital art marketplaces, all contributing to the empowerment of young artists in the digital landscape.
Digital Marketing for Art VET Trainers: Conclusion
In conclusion, the DigiMark project is a comprehensive and forward-thinking initiative. It equips young artists with the digital skills needed to thrive in a rapidly evolving art sector. Also, please visit our project website for more information and not miss our newsletter.
